Outsourced Marketing Management Programmes

Growth comes from growth

There is only one guaranteed way to grow a sustainable business and that is to grow profit.

To grow profit a business needs to sell more, sell for more, and reduce costs.

‘Selling more and selling for more’ needs strategic marketing.

‘Reducing costs’ like marketing (without reducing market share) needs continuous and accurate measurement to assess return on investment. It needs tactics that are in the sweet spot for effectiveness and efficiency.

Many small and medium-sized businesses have fallen into the trap of doing easy or new or quick tactical marketing solutions with little clear or defined strategy.

“Tactics before strategy is the noise before defeat” Sun Tzu

Many SMEs waste money doing things they 'hope' will work in the long-term but rarely do. Some are sold ‘magic beans’ and ‘silver bullets’ by slick media and ‘digital’ salespeople.

Unfortunately, SMEs find it expensive to hire an experienced full-time Marketing Director to set an evidence-based strategy, save money, see the big picture, and drive growth. Not to mention the marketing team under them to execute on that plan.

Growth comes from marketing

Growing a brand is not an overnight task, and neither is the marketing for it. SMEs need marketing support but hiring an experienced marketing professional can be a financial challenge.

To solve this challenge Electric has created a programme designed to help businesses generate the attention their brands require and keep the cost to a minimum.

The programme provides smaller businesses with experienced and expert strategic and tactical marketing support at a cash-flow friendly fixed monthly cost.

Electric has a philosophy and reputation for providing clients with strategic support and expert tactical implementation.

Electric provides businesses with a range of services such as advertising, brand development, social media marketing, search engine optimisation, search engine marketing, copywriting, email marketing, public relations, event management, content marketing, graphic design, print design, website design and builds.

Growth comes from sustained effort

The programme promises no ‘quick fix’ or ‘silver bullets’, but it does promise effective, strategic and value-for-money solutions to help you ‘sell more, sell for more and reduce the current cost of marketing’.

The programme:

Begins with an audit, analysis and strategic recommendations tailored to your business. Prioritising the actions needed to make the most effect of your budget.
It provides an unlimited (fair use) amount of time as a sounding board to answer questions and bounce ideas off through calls, video conferencing or emails.
It continues with a monthly programme of meetings, to measure, monitor and manage the actions and results of your marketing strategy.
It includes implementation of tailored agency services to a fixed service level agreement. (See programme options below for details.)
Gives access to ad hoc tactical services supplied by Electric Agency at a significant discount.

Growth comes from commitment

Growing isn’t easy. It requires a commitment to ‘plan the work and work the plan’ over a period of time.

Membership in the programme requires a financial commitment and commitment to participate.

There is a one-off non-refundable onboarding fee of $950 to cover the initial audit, analysis and strategic workshop required to build a tailored plan.

There are three levels of support programmes available from $1750 per month. Each of the three options allows different levels of ongoing tactical support, but all include the same level of strategic support.

What Is A Strategic Action Plan?

To prepare this plan we include a strategy workshop with you that covers:

A review of the business situation - where you are
- People, processes, profitability
A review of marketing activities and results to date - what has been done
- Product propositions, people and culture development, promotional activity, pricing and discounting, and distribution
A review of business
- Principles, brand positioning,
Objective setting - what do you want to achieve
- Priorities
Budget Setting

Then we do market research

Category Competition
Target audience attitudes, decision-making, and actions
Customer awareness & perceptions
Socio-economic, political, legal, and technological trends

We distill these into a SWOT Analysis and propose a Strategic Action Plan (or plans if multiple brands).

The Action Plan sets out the Objectives, Strategies, Tactics, Schedule, and Costs for the 12 months ahead.

*Support from the following areas: social media marketing publishing, search engine optimisation services, search engine marketing services, copywriting, marketing ideation, email marketing, public relations, or event management. Does not include photography, video, graphic design, media, or disbursements.