“Tactics before strategy is the noise before defeat”
Sun Tzu
I work with people who own businesses that are fed up with expensive and inefficient marketing and want a simple, more effective way of moving forward.
I start by helping you align your business's vision with your marketing strategy.
I help these businesses refocus on their marketing strategically to cut waste and become more efficient.
- Help you get your products or services to market through increased distribution
- Help you set pricing and therefore profitability
- Help you design and manage efficient and effective promotional campaigns
- Help you develop an organisation's culture and processes that align with the business's vision
- Help you add value to your brands through better positioning
- Help you build a sustainable competitive advantage
Most of your marketing results come from a small slice of what you do.
The 80/20 'Rule' changes strategy from “do more of everything” to “find the few things that actually move revenue and starve everything else."
Many small and medium-sized businesses have fallen into the trap of doing easy, new, or quick tactical marketing solutions with little clear or defined strategy.
Many SMEs waste money doing things they 'hope' will work in the long term but rarely do.
Some are sold ‘magic beans’ and ‘silver bullets’ by slick media and ‘digital’ salespeople.
That's not me. 'No nonsense' could be my middle name!
I provide ongoing marketing support across all aspects of marketing to optimise your budget and streamline your marketing activities.
Sometimes it’s a one-off project; sometimes, it’s ongoing support. You choose how little or how much help you need.
As for industries I work with, I think I've covered them all, but I really work well with smaller businesses that want to be bigger, and I understand that investing in a marketing expert will go a long way.
See below for some brand names in various sectors, and examples of how I've helped some of them.
Find out more about the marketing support programmes here.
