Nick completed a Bachelor’s degree, in Communications & Cultural Studies and began his career in advertising in 1986. For the next 15 years, he worked in advertising and design agencies in some of the UK’s biggest agencies and on the biggest brands, before setting up his own full-service brand communications consultancy in 2001.

He sold the agency and moved to Perth in 2014.

Nick founded Electric in July 2016 as a full-service, integrated marketing communications agency.

Through the early part of his career, he developed a solid background in traditional marketing communication tactics that has been complemented by more than two decades of experience in all forms of digital marketing solutions.

Because of Nick’s multi-disciplinary expertise and experience, his clients can expect to hear a balanced media-neutral view on how to invest their financial resources most effectively. That coupled with a passion for providing marketing insights, creative ideas, and excellent implementation to their brands brings practical value to clients.

Nick is from York, in the north of England, and those who know him professionally would say he’s pretty a typical Yorkshireman: a non-traditional thinker with a talent for making a little go a long way. He hates waste, and values what works.

One of Nick’s first clients in the late 1980s was Dunlop Slazenger Maxfli. They gave him his first set of golf clubs as an encouragement to play, enjoy, and better understand the golf market. Nick is left-handed but because the clubs were right-handed taught himself to play that way.

Nick is also a certified health coach.