How do I get more customers? How do I grow my business? How do I get existing customers to spend more? Google loves to answer search questions like ‘How do I get more customers?’ with a page that 1) recognises the question (i.e. the page repeats the ‘keywords’ often – especially in H2 / H3 […]
Applied Marketing Vision: The company that sees the future, has a future. Businesses, like species, evolve. And it’s not necessarily the fittest (or the biggest balance sheet) that survive, it’s the animal that best adapts to the environment that does. Use applied marketing to adapt. Mother Nature is meritocratic. Natural selection comes from competitive advantage. […]
Over the last few days I’ve been contemplating the meaning of ‘value’ as it pertains to brands. I believe that value is at the heart of business, and therefore it’s marketing. Value is only created when benefits outweigh the cost. It is the exchange of a value that creates trade: I give you something of […]
My dog is called Elvis. I think he loves me because of the attention he gives me. It’s no accident though. It’s because he knows how his bread is buttered. If he gives me attention, I’ll give him some in return. And vice versa. A dog’s brain is much smaller, and therefore simpler than a […]
We subscribe to a number of great podcasts. We recently read a list of someone else’s recommendations and it was very useful. We thought you might also find my list useful too. We’ve included average running times, and a link through to iTunes. Business News WA: 15 minutes https://itunes.apple.com/au/podcast/business-news-wa/id842325520?mt=2 ‘Business News provides news, insights […]
A review of the Amazon retail challenge Like it or not Amazon are coming to Australia. For consumers, more choice, great service, lower costs must be an exciting prospect. But for many retailers it’s a potential catastrophe. So what can you do? The Facts – In case you need reminding Amazon, is an American electronic […]
Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]
Although Julius Caesar said “I came. I saw. I conquered” in his ‘I went to the UK, it looked good and it’s ours now’ motto, it could as easily apply to video marketing. In the world of marketing, and the territory that is the Internet, Video has arrived, it is liked and it wins. So […]
Personal Branding Over the last few months I’ve noticed a swell of noise regarding personal branding: That somehow a personal brand is the secret to a long and happy business life. But for me the idea of aspiring to be a personal brand for anyone but a select few CEOs or Founders is akin to […]
Spirit manufacturing in Australia had a period in the sun. But the sun is setting. IBIS World recently reported that over the last 5 years the spirit manufacturing industry grew 3.3% to revenues of around $568M p.a., under some pretty negative circumstances. But the next 5 years have a gloomier outlook with growth forecast at […]