Not getting a second opinion can kill your business as surely it can kill you. Before studying Communications at university I studied both History and Engineering Science. Those three subjects programmed me to consider paradigms. Different viewpoints against the hegemonic. Prevailing science changes perspectives as does history and language. It made me try to understand […]
Don’t hate us, but we think offering internships when done properly** is a good thing. We offer internships and so speak to many under grads, post grads and Masters students about their career prospects. There is one common denominator in every conversation: The Unicorn. The Unicorn is how we describe the creature many […]
Applied Marketing Vision: The company that sees the future, has a future. Businesses, like species, evolve. And it’s not necessarily the fittest (or the biggest balance sheet) that survive, it’s the animal that best adapts to the environment that does. Use applied marketing to adapt. Mother Nature is meritocratic. Natural selection comes from competitive advantage. […]
My dog is called Elvis. I think he loves me because of the attention he gives me. It’s no accident though. It’s because he knows how his bread is buttered. If he gives me attention, I’ll give him some in return. And vice versa. A dog’s brain is much smaller, and therefore simpler than a […]
We subscribe to a number of great podcasts. We recently read a list of someone else’s recommendations and it was very useful. We thought you might also find my list useful too. We’ve included average running times, and a link through to iTunes. Business News WA: 15 minutes https://itunes.apple.com/au/podcast/business-news-wa/id842325520?mt=2 ‘Business News provides news, insights […]
A review of the Amazon retail challenge Like it or not Amazon are coming to Australia. For consumers, more choice, great service, lower costs must be an exciting prospect. But for many retailers it’s a potential catastrophe. So what can you do? The Facts – In case you need reminding Amazon, is an American electronic […]
Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]
Starting out into the workforce after studying for three or so years, you are literally starting from scratch. You get thrown into the deep end, and basically everything you think you knew gets dumped right out the window. Studying at a well-respected, but theory-based university, looks fantastic on your resume, but doesn’t really help when […]
Brand Strategy Brand strategy and brand communications are interdependent. If you want your brand to win then the way it communicates must be as carefully considered as the game you’re playing. Don’t expect to win by copying others. Your story needs purpose and differentiation to make it resonate. Article appeared on 17th April 2015 in […]
Jewellery retailers. Recently I came across some interesting market research* into jewellery retailers in Australia. It made me reflect on a number of marketing opportunities that remain largely untapped in this sector. So I thought I’d share some of this insight. Jewellery Retailers: The facts There are around 2000 jewellery retailers in Australia, with total […]