Marketing Cost: You cannot save your way to success. In 1993 Al Ries and Jack Trout published the seminal marketing text book, ‘The 22 Immutable Laws of Marketing (Violate them at your own risk)’. If you are a student of business (every day is a learning day!) you should read it. Aside from some anachronisms […]
“A winning marketing strategy is fundamental to building long-term company success”, said a marketing strategist. (Me. Just then). As I wrote that line Warren Buffet’s famous quote, “never ask a barber if you need a haircut, he’ll say yes”, sprung to mind. Assuming you have hair and you don’t want to resemble a homeless person, […]
Marketing is a wide and complicated area of study and, as with other specialities, it takes years of experience and constant study to master. However, the word ‘marketing’ has been overused and generalised in a way that has led some of the tried and tested concepts and tools of marketing to be misused and wrongly […]