“A winning marketing strategy is fundamental to building long-term company success”, said a marketing strategist. (Me. Just then). As I wrote that line Warren Buffet’s famous quote, “never ask a barber if you need a haircut, he’ll say yes”, sprung to mind. Assuming you have hair and you don’t want to resemble a homeless person, […]
Marketing is a wide and complicated area of study and, as with other specialities, it takes years of experience and constant study to master. However, the word ‘marketing’ has been overused and generalised in a way that has led some of the tried and tested concepts and tools of marketing to be misused and wrongly […]
Time and time again the ‘Social Media’ I consume includes headlines and links to content extolling social media as a panacea to all brand communications. I’m sorry to tell you Social Media does not exist anymore. It has gone the way of Web 2.0. It is an outdated business term used to capture the opportunities […]