Recently a client was approached by a company selling a marketing tactic I have little respect for: Influencer Marketing. As it is very linked to the idea of ‘personal branding’, which I also loathe, I thought I’d kill two birds with one blog. What is an Influencer? Urban dictionary definition: Influencer ‘A makeup, hairstyle, or […]
“Never ask a barber if you need a haircut. The answer is usually yes.” This well-known business saying is sometimes attributed to Warren Buffett, the Billionaire US investor. But this modern proverb can be found in an article from 1972 and its roots can be traced back to 1834 (“Ask a barber how to make your […]
Not getting a second opinion can kill your business as surely it can kill you. Before studying Communications at university I studied both History and Engineering Science. Those three subjects programmed me to consider paradigms. Different viewpoints against the hegemonic. Prevailing science changes perspectives as does history and language. It made me try to understand […]
Market Research is the least discussed, least sexy and least invested in element of most SMEs marketing. I don’t like market research either. But like many things in life (Coriander, Exercise, and Diet), good comes from the effort you put in. Market Research can be hard, can be boring, and can be hard to prove […]
I was lucky enough to attend The Communications Council WA ‘Marketing Effectiveness on Trial’ conference on 11th September 2017. Three speakers (Mark Earls, Professor Karen Nelson-Field and Peter Field presented their recent research and conclusions to a large audience of marketers and agency people in Perth. At the end my conclusion echoed Tywin Lannister’s famous […]
Don’t hate us, but we think offering internships when done properly** is a good thing. We offer internships and so speak to many under grads, post grads and Masters students about their career prospects. There is one common denominator in every conversation: The Unicorn. The Unicorn is how we describe the creature many […]
We subscribe to a number of great podcasts. We recently read a list of someone else’s recommendations and it was very useful. We thought you might also find my list useful too. We’ve included average running times, and a link through to iTunes. Business News WA: 15 minutes https://itunes.apple.com/au/podcast/business-news-wa/id842325520?mt=2 ‘Business News provides news, insights […]
A review of the Amazon retail challenge Like it or not Amazon are coming to Australia. For consumers, more choice, great service, lower costs must be an exciting prospect. But for many retailers it’s a potential catastrophe. So what can you do? The Facts – In case you need reminding Amazon, is an American electronic […]
Over the last few days I’ve been contemplating the meaning of ‘value’ as it pertains to brands. I believe that value is at the heart of business, and therefore it’s marketing. Value is only created when benefits outweigh the cost. It is the exchange of a value that creates trade: I give you something of […]
Because so much of what we do is linked to a business’ long-term strategy we are not able to detail how we have created value without giving our Clients’ competitors, customers or other stakeholders a view from inside that tent. So in the tune with the zeitgeist we present a ‘fake case’. We could use […]